Mickey is Disney, and Disney is Mickey: the two are simply one and the same, and nothing is more important to Disney than his well-being. For his efforts, Forbes has dubbed him the world’s “richest fictional billionaire,” placing his estimated worth to Disney at $5.8 billion per year.įor Disney, Mickey Mouse is not just a huge money maker, but the company’s most coveted piece of intellectual property. He has a worldwide brand awareness of 97% - higher than Santa Claus. He has spawned social clubs, theme parks, and every piece of merchandise imaginable. The lovable rodent, who sports bright red shorts, a pair of gigantic yellow shoes, and circular ears, has achieved, in his 87 years, what no other animated character has: He has won an Academy Award. Mickey Mouse is, in the words of one copyright expert, “a fucking powerhouse.”
0 Comments
Leave a Reply. |